Some new business owners have plenty of money to purchase whatever they may want or need for their business but others are strapped for cash after opening shop. Your business doesn’t have to suffer because you don’t have big advertising bucks, though. Make your own signs, for instance, and you can talk to potential customers with little or no money.
If your shop has a window in the front you’re in business! You can make a multitude of signs – one for each and every occasion – and spend only a few dollars on the entire collection. The signs can easily be displayed in the front window to grab the attention of potential customers.
The trick to making cheap and fabulous signs is a box of trash bags! Cut out lettering, numbers – even objects – from the trash bags and stick them to the window. Static cling will usually keep them on the window, but if that isn’t working for you, dampen each letter slightly and they will stick to the window until the day you remove them.
You’ll want to place the lettering and such on the inside of the window so that they can’t be stolen or lost. That means you’ll have to cut the mirror image of each letter or number. Shapes sometimes don’t matter. For example, if you cut the shape of a tree it won’t matter if you use the regular shape or the mirror image.
Advertise your weekly specials, invite new customers to have a discount, or just plaster the name of your business on the window. Cut the shapes from colored trash bags or the typical black or white types of bags. Use stencils or even cookie cutters to create other images. Draw around the cookie cutters then cut out the shapes. The technique makes it easy to create holiday designs for your windows, too. Cut cookie cutter shapes like reindeer, stockings, pumpkins, Easter eggs and more.
It’s a good idea to store the letters and other images, for each sign, and a separate envelope. On the outside of the envelope you can write “Christmas”, “April Special” or even “umbrellas and rainbows”. This makes it easy to remove the old sign and put up a new one in minutes.
Another cheap sign you can make involves trash bags once again. Lay the bag out flat and attach a dowel or stick on each end. You can use tape to attach the sticks to the trash bag. Purchase a sheet of large stickers to create your sign. Advertise whatever you wish then place the sign in the yard or elsewhere. Insert the sticks in the ground, stretching the bag between them, and you’ve created a simple but effective sign.
To make the sign a little more stable slip a piece of thick cardboard into the trash bag then flatten the bag once again. Attach the sticks to the edges and place the sign where you wish. The cardboard will keep the sign from blowing as much as it will when empty.
Starting a small business is very exciting, but sometimes, you simply find yourself without everything you need. When it comes to signs, though, you won’t find yourself at a loss. Anytime you want you can sit down and make yet one more.
There are other ways to make the trash bag signs stand out, too. Try colorful tape to make borders or stripes for your signs, or cut designs from adhesive paper and stick them to the trash bag shapes. You’ll have fun making the unique signs and you’ll be thrilled at how much money you’ve saved. These tips will allow you to have the best CRM for small business like yours.
